Marketing Program also Announces New Student Chapters of the American Marketing Association and Alpha Mu Alpha Honor Society
Adelphi, Md. (Nov. 30, 2022)鈥擱esponding to an ever-changing business market, the School of Business at 抖阴视频 (UMGC) has launched two new marketing certificate programs to help undergraduate and graduate students navigate current trends.
鈥淲e have included cutting-edge software and simulation tools to ensure that the courses are interactive and engaging,鈥 said Professor Sandeep Patnaik, PhD, who directs the Marketing Program in the Department of Business Management.
The Digital Marketing certificate was created as an opportunity for undergraduate students pursuing a Bachelor of Science in Marketing. Students pursuing the certificate learn how to create effective online content and use data visualization techniques to gain insight into the customer experience. Students in the certificate program receive hands-on training in several internet-based information-management tools, including Google Ads, Google Analytics, Google Sheets, Google Slides, MailChimp, Microsoft Excel and more.聽
罢丑别听Multicultural Marketing聽Certificate (MCM), meanwhile, gives graduate and post-baccalaureate students a strong foundation in marketing concepts and theories. The 15-credit program trains students to develop strategies for successfully marketing products or services to customers in a multicultural environment.
鈥淪tudents will learn to recognize and apply appropriate marketing strategies while adhering to ethical principles and being sensitive to cultural norms,鈥 said Patnaik. 鈥淭he MCM includes courses ranging from marketing fundamentals to consumer behavior, branding and international marketing.鈥
The new certificates build on the expertise of UMGC鈥檚 School of Business faculty and programs.
In the last year, UMGC鈥檚 Marketing Program also announced two new student organizations focused on career service events with marketing professionals and guest lectures. 罢丑别听American Marketing Association聽(AMA) chapter at UMGC is open to undergraduate members students who are members of AMA; it has more than 80 members.聽The Alpha Mu Alpha Honor Society聽recognizes top students in the graduate marketing program. Inductees to the society 聽are awarded a celebration pin, cord and certificate.
For more information about UMGC鈥檚 marketing programs, visit聽umgc.edu.
About 抖阴视频
Currently celebrating its 75th anniversary, 抖阴视频 (UMGC) was established in 1947 to serve adults in the workforce and the military. Today, UMGC enrolls some 90,000 students annually, offering bachelor鈥檚, master鈥檚, and doctoral degree programs, as well as certificates in more than 135 fully online, hybrid and face-to-face programs and specializations.聽
UMGC has a long history of innovation in reaching students where they are, including as a pioneer of internet instruction, piloting its first online classes in 1994. The university has received numerous awards for its groundbreaking work in developing fully online degree programs, including in high-demand fields such as cybersecurity, business, data analytics, health care and education.
UMGC now offers classes to military service personnel and their families at some 180 locations in more than 20 countries. More than half of the university鈥檚 students are active-duty military personnel, their families, members of the National Guard and veterans.
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